The National Association of REALTORS® (NAR) is a prominent global organization representing real estate professionals, including agents, brokers, and others engaged in the property sector. Founded in the United States, NAR sets the standards for ethical conduct, education, and advocacy in real estate, fostering professionalism and integrity among its members worldwide. With its influential Code of Ethics, NAR shapes how real estate professionals approach transactions, ensuring clients receive fair, transparent, and responsible service. Through its affiliate relationships, such as with the REALTORS® Association of Jamaica (RAJ), NAR provides training, resources, and best practices tailored to various markets, adapting its standards for different cultural and regional contexts. NAR’s reach extends globally, allowing associations like RAJ to align with international real estate standards while enhancing the professionalism and capabilities of Jamaican realtors. This alignment helps Jamaica’s real estate market integrate with international practices, benefiting buyers, sellers, and investors by fostering trust and quality service across all levels of transactions.